Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 interclick is leading in Top 10K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Games, Video Games and 97 other categories.

2 interclick is leading in Universities & Colleges, Technology News, Restaurants & Delivery, Relationships & Dating and 17 other categories.


1 is leading in most countries, including Germany, Austria, Switzerland, Turkey and 38 other countries.

2 interclick is leading in United States, Japan, Mexico, Finland and 3 other countries.