Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 interclick is leading in Top 10K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Games, Internet & Telecom and 107 other categories.

2 interclick is leading in Universities & Colleges, Technology News, Restaurants & Delivery, Office Products and 14 other categories.


1 is leading in most countries, including Germany, Austria, Russia, Turkey and 39 other countries.

2 interclick is leading in United States, Puerto Rico, Peru, Malaysia and 6 other countries.