Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Games and 108 other categories.

2 interclick is leading in Universities & Colleges, Technology News, Restaurants & Delivery, Office Products and 14 other categories.


1 is leading in most countries, including Germany, Austria, Russia, Switzerland and 41 other countries.

2 interclick is leading in United States, Japan, Korea Republic, New Zealand and one other country.