Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Music & Audio and 72 other categories.

2 interclick is leading in Career & Education, Autos & Vehicles, Universities & Colleges, Finance and 23 other categories.


1 Sprinkle is leading in most countries, including Sweden, Norway, Spain, Denmark and 30 other countries.

2 interclick is leading in United States, Morocco, Korea Republic, Indonesia and one other country.