2
In terms of market share, interclick is clearly lagging behind, losing to Total Media in all segments.
1
Total Media has better usage coverage in more websites categories. Including Community & Society, Food & Drink, News & Media, Pets & Animals and one other category.
2
interclick is leading in Lifestyle, Computers Electronics & Technology and Vehicles.
1
Total Media is leading in most countries, including Israel, Canada, France, Hungary and one other country.
2
interclick is leading in United States and Macedonia.