2
In terms of market share, interclick is clearly lagging behind, losing to Twyn in all segments.
1
interclick has better usage coverage in more websites categories. Including Lifestyle, Community & Society, Computers Electronics & Technology, Finance and one other category.
2
Twyn is leading in E-commerce & Shopping, News & Media and Science & Education.
1
Twyn is leading in most countries, including Austria, Germany and Turkey.
2
interclick is leading in United States and Macedonia.