Intermarkets is leading in Top 10K Sites and Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Health, Shopping and 75 other categories.
Intermarkets is leading in News & Media, Sports, Martial Arts, Recreation & Hobbies and 2 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 31 other countries.
Intermarkets is leading in Poland and Slovakia.