Intermarkets is leading in Top 10K Sites and Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 92 other categories.
Intermarkets is leading in News & Media, Government, Reference, Weapons and one other category.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 28 other countries.
Intermarkets is leading in Egypt and Poland.