In terms of market share, InterMundo Media is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 46 other categories.
InterMundo Media is leading in Shopping, Telecommunications, Health, Consumer Electronics and 7 other categories.
Kitara Media is leading in most countries, including United States, Canada, Brazil, Singapore and 23 other countries.
InterMundo Media is leading in Mexico, Australia and Turkey.