In terms of market share, InterMundo Media is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Marketing & Advertising and 25 other categories.
InterMundo Media is leading in Shopping, Internet & Telecom, Telecommunications, Consumer Electronics and 13 other categories.
Open AdExchange is leading in most countries, including Denmark, Sweden, Slovakia and Guatemala.
InterMundo Media is leading in United States, Mexico and China.