In terms of market share, InterMundo Media is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Marketing & Advertising and 24 other categories.
InterMundo Media is leading in Internet & Telecom, Telecommunications, Health, Home & Garden and 12 other categories.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden, Brazil and 6 other countries.
InterMundo Media is leading in United States, Canada, Egypt, Switzerland and one other country.