In terms of market share, InterMundo Media is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 58 other categories.
InterMundo Media is leading in Telecommunications, Home & Garden, Health, Consumer Electronics and 7 other categories.
Six Apart Advertising is leading in most countries, including United States, Italy, United Kingdom, France and 11 other countries.
InterMundo Media is leading in Romania and Burundi.