InternetBrands is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
InternetBrands has better usage coverage in more websites categories. Including Health, Shopping, Business & Industry, Autos & Vehicles and 55 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 31 other categories.
Kitara Media is leading in most countries, including India, Brazil, Spain, Japan and 25 other countries.
InternetBrands is leading in United States, United Kingdom, Canada, Mexico and 12 other countries.