InternetBrands is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
InternetBrands has better usage coverage in more websites categories. Including Health, Business & Industry, Shopping, Autos & Vehicles and 69 other categories.
Open AdExchange is leading in People & Society, Marketing & Advertising, Music & Audio, Newspapers and 11 other categories.
InternetBrands is leading in most countries, including United States, Russia, United Kingdom, Turkey and 15 other countries.
Open AdExchange is leading in Denmark, Sweden, Thailand and India.