InternetBrands is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
InternetBrands has better usage coverage in more websites categories. Including Health, Business & Industry, Shopping, Autos & Vehicles and 72 other categories.
Open AdExchange is leading in People & Society, Marketing & Advertising, Music & Audio, Newspapers and 11 other categories.
InternetBrands is leading in most countries, including United States, United Kingdom, Russia, France and 21 other countries.
Open AdExchange is leading in Denmark, United Arab Emirates, Sweden, Romania and one other country.