InternetBrands is leading in Top 100K Sites and Top 1M Sites.
InternetBrands has better usage coverage in more websites categories. Including Health, Business & Industry, Shopping, Autos & Vehicles and 71 other categories.
Open AdExchange is leading in People & Society, Marketing & Advertising, Music & Audio, Newspapers and 10 other categories.
InternetBrands is leading in most countries, including United States, United Kingdom, India, France and 20 other countries.
Open AdExchange is leading in Denmark, Sweden, Ukraine, Romania and one other country.