InternetBrands is leading in Top 100K Sites and Top 1M Sites.
InternetBrands has better usage coverage in more websites categories. Including Health, Shopping, Business & Industry, Autos & Vehicles and 63 other categories.
Open AdExchange is leading in People & Society, Marketing & Advertising, Music & Audio, News & Media and 7 other categories.
InternetBrands is leading in most countries, including United States, United Kingdom, Canada, Philippines and 21 other countries.
Open AdExchange is leading in Denmark.