InternetBrands is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
InternetBrands has better usage coverage in more websites categories. Including Health, Business & Industry, Shopping, Autos & Vehicles and 72 other categories.
Open AdExchange is leading in People & Society, Marketing & Advertising, Music & Audio, Newspapers and 11 other categories.
InternetBrands is leading in most countries, including United States, United Kingdom, Russia, Canada and 17 other countries.
Open AdExchange is leading in Denmark and Guatemala.