InternetBrands is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
InternetBrands has better usage coverage in more websites categories. Including Law & Government, Law, Business & Industry, Health and 67 other categories.
Open AdExchange is leading in People & Society, Internet & Telecom, Marketing & Advertising, Music & Audio and 12 other categories.
InternetBrands is leading in most countries, including United States, United Kingdom, Canada, Russia and 23 other countries.
Open AdExchange is leading in Denmark, Slovakia and Guatemala.