Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, InternetBrands is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 InternetBrands has better usage coverage in more websites categories. Including Health, Shopping, Autos & Vehicles, Career & Education and 53 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Business & Industry, People & Society and 39 other categories.


1 InternetBrands is leading in most countries, including United States, United Kingdom, Canada, Brazil and 16 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Sweden and 13 other countries.