Interpolls is leading in Top 10K Sites and Top 100K Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Arts & Entertainment, Business & Industry and 32 other categories.
Interpolls is leading in People & Society, News & Media, Movies, Music & Audio and 15 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Spain and 26 other countries.
Interpolls is leading in United Kingdom, Barbados, Netherlands, United Arab Emirates and one other country.