In terms of market share, Interpolls is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, Shopping and 55 other categories.
Interpolls is leading in People & Society, Adult, Movies, Investing and 7 other categories.
Six Apart Advertising is leading in most countries, including United States, Russia, Australia, Netherlands and 10 other countries.
Interpolls is leading in Poland, Germany, Brazil, Denmark and 5 other countries.