In terms of market share, Interpolls is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, Humor and 53 other categories.
Interpolls is leading in People & Society, Adult, Movies, Finance and 8 other categories.
Six Apart Advertising is leading in most countries, including United States, Germany, India, Portugal and 6 other countries.
Interpolls is leading in Brazil, United Kingdom, Canada, France and 5 other countries.