In terms of market share, Interpolls is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, News & Media and 37 other categories.
Interpolls is leading in Arts & Entertainment, Adult, Movies, Music & Audio and 19 other categories.
Total Media is leading in most countries, including Israel, Japan, India, Germany and 8 other countries.
Interpolls is leading in United States, Brazil, Italy, United Kingdom and 7 other countries.