In terms of market share, Interpolls is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, News & Media and 36 other categories.
Interpolls is leading in Arts & Entertainment, Adult, Movies, Music & Audio and 21 other categories.
Interpolls is leading in most countries, including United States, Brazil, India, France and 10 other countries.
Total Media is leading in Israel, Mexico, Algeria, Ukraine and 6 other countries.