Market Share by Top Websites

1 Invite Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Invite Media in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Finance and 58 other categories.

2 Invite Media is leading in People & Society, News & Media, Technology News, Arts & Entertainment and 51 other categories.


1 Invite Media is leading in most countries, including Germany, France, India, Russia and 34 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, Mexico and 25 other countries.