Market Share by Top Websites

1 Invite Media is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Invite Media in all segments.

Websites Categories

1 Invite Media has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Technology News and 78 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Shopping, Health, Finance and 48 other categories.

Geography

1 Invite Media is leading in most countries, including United Kingdom, France, Germany, India and 37 other countries.

2 Microsoft adCenter Conversion is leading in United States, Canada, South Africa, Netherlands and 15 other countries.