Market Share by Top Websites

1 Invite Media is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Invite Media in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Finance and 55 other categories.

2 Invite Media is leading in People & Society, News & Media, Technology News, Arts & Entertainment and 53 other categories.

Geography

1 Invite Media is leading in most countries, including France, Poland, Australia, Germany and 20 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, India and 16 other countries.