In terms of market share, Invite Media is clearly lagging behind, losing to PointRoll in all segments.
Invite Media has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Technology News and 71 other categories.
PointRoll is leading in Business & Industry, Health, Shopping, Autos & Vehicles and 55 other categories.
Invite Media is leading in most countries, including United Kingdom, France, Poland, Germany and 34 other countries.
PointRoll is leading in United States, Canada, India, Australia and 12 other countries.