In terms of market share, InviziAds is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 42 other categories.
InviziAds is leading in Games, Video Games, Online, Chats & Forums and 5 other categories.
Kitara Media is leading in most countries, including United States, Canada, Italy, Malaysia and 14 other countries.
InviziAds is leading in India, Germany, Japan, Serbia and 11 other countries.