In terms of market share, InviziAds is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 13 other categories.
InviziAds is leading in Games, Video Games, Online, Business & Industry and 3 other categories.
Kitara Media is leading in most countries, including United States, Canada, Taiwan, Indonesia and 10 other countries.
InviziAds is leading in India, Turkey, Japan, Argentina and 9 other countries.