In terms of market share, InviziAds is clearly lagging behind, losing to LiftDNA in all segments.
InviziAds has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Video Games, Online and 17 other categories.
LiftDNA is leading in Internet & Telecom, People & Society, Adult, Music & Audio and 12 other categories.
LiftDNA is leading in most countries, including United States, United Kingdom, China, Denmark and 16 other countries.
InviziAds is leading in India, Brazil, Japan, Russia and 15 other countries.