In terms of market share, InviziAds is clearly lagging behind, losing to Merchenta in all segments.
InviziAds has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Video Games, Online and 22 other categories.
Merchenta is leading in Shopping, Health, Clothing, Consumer Electronics and 9 other categories.
InviziAds is leading in most countries, including India, United States, Turkey, Pakistan and 16 other countries.
Merchenta is leading in United Kingdom, France, Ireland and Australia.