Invoca is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Invoca has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Finance and 60 other categories.
KeyMetric is leading in Health, Addictions, Construction & Maintenance, Law and 22 other categories.
Invoca is leading in most countries, including United States, India, Canada, Russia and 24 other countries.
KeyMetric is leading in Mexico, Algeria and Argentina.