Market Share by Top Websites

2 In terms of market share, Invoca is clearly lagging behind, losing to KeyMetric in all segments.

Websites Categories

1 Invoca has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Autos & Vehicles, Shopping and 60 other categories.

2 KeyMetric is leading in Health, Addictions, Construction & Maintenance, Law and 17 other categories.


1 Invoca is leading in most countries, including United States, Canada, United Kingdom, India and 37 other countries.

2 KeyMetric is leading in Netherlands, Ukraine, Brazil, Romania and one other country.