Invoca is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Invoca has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Autos & Vehicles, Shopping and 58 other categories.
KeyMetric is leading in Health, Addictions, Construction & Maintenance, Law and 15 other categories.
Invoca is leading in most countries, including United States, United Kingdom, Canada, India and 30 other countries.
KeyMetric is leading in Brazil, Pakistan, Malaysia and Argentina.