In terms of market share, Invoca is clearly lagging behind, losing to KeyMetric in all segments.
Invoca has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Autos & Vehicles, Shopping and 60 other categories.
KeyMetric is leading in Health, Addictions, Construction & Maintenance, Law and 17 other categories.
Invoca is leading in most countries, including United States, Canada, United Kingdom, India and 37 other countries.
KeyMetric is leading in Netherlands, Ukraine, Brazil, Romania and one other country.