In terms of market share, Invoca is clearly lagging behind, losing to KeyMetric in all segments.
Invoca has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Autos & Vehicles and 61 other categories.
KeyMetric is leading in Health, Addictions, Construction & Maintenance, Law and 22 other categories.
Invoca is leading in most countries, including United States, Canada, India, Russia and 30 other countries.
KeyMetric is leading in United Arab Emirates, Thailand, Brazil, Nigeria and 3 other countries.