Market Share by Top Websites

2 In terms of market share, Invoca is clearly lagging behind, losing to KeyMetric in all segments.

Websites Categories

1 Invoca has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Autos & Vehicles and 61 other categories.

2 KeyMetric is leading in Health, Addictions, Construction & Maintenance, Law and 22 other categories.


1 Invoca is leading in most countries, including United States, Canada, India, Russia and 30 other countries.

2 KeyMetric is leading in United Arab Emirates, Thailand, Brazil, Nigeria and 3 other countries.