Market Share by Top Websites

2 Invoca is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Invoca has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Autos & Vehicles and 61 other categories.

2 KeyMetric is leading in Health, Addictions, Construction & Maintenance, Law & Government and 21 other categories.


1 Invoca is leading in most countries, including United States, India, Canada, United Kingdom and 25 other countries.

2 KeyMetric is leading in Germany, Italy, Malaysia, Mexico and one other country.