In terms of market share, InWise is clearly lagging behind, losing to Publicators in all segments.
InWise has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 33 other categories.
Publicators is leading in Internet & Telecom, Tourism, Travel, Cooking & Recipes and 5 other categories.
InWise is leading in most countries, including Israel, Russia, United Kingdom, United States and 13 other countries.
Publicators is leading in Austria and Croatia.