In terms of market share, InWise is clearly lagging behind, losing to Publicators in all segments.
InWise has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 32 other categories.
Publicators is leading in Tourism, Travel, Cooking & Recipes, Marketing & Advertising and 5 other categories.
InWise is leading in most countries, including Israel, United States, United Kingdom, Malaysia and 12 other countries.
Publicators is leading in Croatia and Peru.