1
IO Technologies is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, mParticle is clearly lagging behind, losing to IO Technologies in all segments.
1
IO Technologies has better usage coverage in more websites categories. Including E-commerce & Shopping, Lifestyle, Vehicles, Heavy Industry & Engineering and 19 other categories.
2
mParticle is leading in Sports.
1
IO Technologies is leading in most countries, including Russia, Ukraine, Czech Republic, Poland and 66 other countries.
2
mParticle is leading in United States, Canada, United Arab Emirates, United Kingdom and 27 other countries.