1
Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, IO Technologies is clearly lagging behind, losing to Nielsen NetRatings in all segments.
1
Nielsen NetRatings has better usage coverage in more websites categories. Including Games, Arts & Entertainment, News & Media, Sports and 15 other categories.
2
IO Technologies is leading in E-commerce & Shopping, Lifestyle, Vehicles, Heavy Industry & Engineering and one other category.
1
Nielsen NetRatings is leading in most countries, including United States, Italy, Australia, United Kingdom and 144 other countries.
2
IO Technologies is leading in Ukraine, Belarus, Kazakhstan, Nigeria and one other country.