Market Share by Top Websites

1 IO Technologies is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to IO Technologies in all segments.

Websites Categories

1 IO Technologies has better usage coverage in more websites categories. Including News & Media, Business & Industry, Arts & Entertainment, Shopping and 125 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 44 other categories.

Geography

1 IO Technologies is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 88 other countries.

2 Unica is leading in United States, United Kingdom, Canada, Japan and 28 other countries.