Market Share by Top Websites

1 IO Technologies is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to IO Technologies in all segments.

Websites Categories

1 IO Technologies has better usage coverage in more websites categories. Including News & Media, Business & Industry, Arts & Entertainment, Shopping and 156 other categories.

2 Yahoo Search Marketing Analytics is leading in Alternative & Natural Medicine, Computer Hardware, Credit, Loans & Mortgages, Accounting and 7 other categories.

Geography

1 IO Technologies is leading in most countries, including Russia, Ukraine, United States, Belarus and 111 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, Taiwan, Korea Republic, Hong Kong and 4 other countries.