Market Share by Top Websites

1 .io is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to .io in all segments.

Websites Categories

1 .io has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Shopping and 92 other categories.

2 Unica is leading in Business & Industry, Autos & Vehicles, Car Buying, Health and 63 other categories.

Geography

1 .io is leading in most countries, including Russia, Ukraine, Kazakhstan, Nigeria and 85 other countries.

2 Unica is leading in United States, United Kingdom, Germany, Canada and 31 other countries.