Market Share by Top Websites

1 Unica is leading in The Entire Web.

2 .io is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 84 other categories.

2 .io is leading in News & Media, Arts & Entertainment, Shopping, Sports and 48 other categories.


1 Unica is leading in most countries, including United States, United Kingdom, Germany, Italy and 51 other countries.

2 .io is leading in Russia, Ukraine, Belarus, Kazakhstan and 42 other countries.