.io is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 83 other categories.
.io is leading in News & Media, Arts & Entertainment, Shopping, Sports and 49 other categories.
.io is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 52 other countries.
Unica is leading in United States, United Kingdom, Germany, Canada and 43 other countries.