Market Share by Top Websites

1 Unica is leading in The Entire Web.

2 .io is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 91 other categories.

2 .io is leading in News & Media, Arts & Entertainment, Sports, Newspapers and 40 other categories.


1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 57 other countries.

2 .io is leading in Russia, Ukraine, Kazakhstan, Poland and 35 other countries.