Market Share by Top Websites

1 .io is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to .io in all segments.

Websites Categories

1 .io has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 120 other categories.

2 Yahoo Search Marketing Analytics is leading in Telecommunications, Construction & Maintenance, Accommodation & Hotels, Industrial Goods & Services and 18 other categories.

Geography

1 .io is leading in most countries, including Russia, Ukraine, Nigeria, United States and 106 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, Korea Republic, Taiwan, Hong Kong and 2 other countries.