In terms of market share, Ion Interactive is clearly lagging behind, losing to Whichit in all segments.
Ion Interactive has better usage coverage in more websites categories. Including Business & Industry, Games, Video Games, Health and 33 other categories.
Whichit is leading in Sports, Gambling and Alternative & Natural Medicine.
Ion Interactive is leading in most countries, including United States, Italy, Mexico, Canada and 13 other countries.
Whichit is leading in United Kingdom.