In terms of market share, Ion Interactive is clearly lagging behind, losing to Whichit in all segments.
Ion Interactive has better usage coverage in more websites categories. Including Games, Business & Industry, Video Games, Health and 30 other categories.
Whichit is leading in Sports and Gambling.
Ion Interactive is leading in most countries, including United States, Canada, Australia, France and 13 other countries.
Whichit is leading in United Kingdom and Iceland.