Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IPG Mediabrands is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Sports and 18 other categories.

2 IPG Mediabrands is leading in Vehicles and E-commerce & Shopping.


1 IVW is leading in most countries, including Germany, China, Japan, United Kingdom and 74 other countries.

2 IPG Mediabrands is leading in United States, Poland, Mexico, South Africa and 18 other countries.