Market Share by Top Websites

1 IPG Mediabrands is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to IPG Mediabrands in all segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Computers Electronics & Technology, Science & Education, Arts & Entertainment, Hobbies & Leisure and 8 other categories.

2 IPG Mediabrands is leading in Vehicles, Health, Finance, Lifestyle and 7 other categories.

Geography

1 Luminate is leading in most countries, including United States, India, Canada, United Kingdom and 47 other countries.

2 IPG Mediabrands is leading in Poland, Mexico, South Africa, Japan and 40 other countries.