Market Share by Top Websites

1 IPG Mediabrands is leading in Top 1M Sites and The Entire Web.

2 Plista is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 IPG Mediabrands has better usage coverage in more websites categories. Including Vehicles, Health, Finance, Lifestyle and 10 other categories.

2 Plista is leading in Arts & Entertainment, Community & Society, Games, News & Media and 3 other categories.

Geography

1 IPG Mediabrands is leading in most countries, including United States, Mexico, Canada, South Africa and 59 other countries.

2 Plista is leading in Poland, Germany, Malaysia, Netherlands and 6 other countries.