Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IPG Mediabrands is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Travel & Tourism, E-commerce & Shopping, Lifestyle, Computers Electronics & Technology and 19 other categories.

2 IPG Mediabrands is leading in Vehicles.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Belgium, Spain, Germany and 86 other countries.

2 IPG Mediabrands is leading in United States, Canada, South Africa, Romania and 12 other countries.