Market Share by Top Websites

1 iPinYou is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to iPinYou in all segments.

Websites Categories

1 iPinYou has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, News & Media, Shopping and 89 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 19 other categories.


1 iPinYou is leading in most countries, including China, United States, Japan, Canada and 22 other countries.

2 Kitara Media is leading in Egypt, Turkey, Brazil, Portugal and 10 other countries.