Market Share by Top Websites

1 iPinYou is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to iPinYou in all segments.

Websites Categories

1 iPinYou has better usage coverage in more websites categories. Including Business & Industry, News & Media, Travel, Shopping and 97 other categories.

2 Open AdExchange is leading in Newspapers, Law & Government, Energy, Office Products and 3 other categories.

Geography

1 iPinYou is leading in most countries, including China, United States, Hong Kong, Viet Nam and 21 other countries.

2 Open AdExchange is leading in Denmark and Slovakia.