Market Share by Top Websites

1 iPinYou is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to iPinYou in all segments.

Websites Categories

1 iPinYou has better usage coverage in more websites categories. Including Business & Industry, News & Media, Shopping, Internet & Telecom and 76 other categories.

2 Open AdExchange is leading in Newspapers, Office Products and Auctions.

Geography

1 iPinYou is leading in most countries, including China, United States, Hong Kong, Taiwan and 35 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Dominican Republic and Norway.