Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, iPinYou is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Music & Audio and 52 other categories.

2 iPinYou is leading in Business & Industry, Internet & Telecom, Travel, Accommodation & Hotels and 44 other categories.


1 Sanoma is leading in most countries, including Romania, Lithuania, Finland, Denmark and 39 other countries.

2 iPinYou is leading in China, United States, Hong Kong, Taiwan and 20 other countries.