Market Share by Top Websites

1 iprom is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to iprom in all segments.

Websites Categories

1 iprom has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 68 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Travel and 12 other categories.


1 Kitara Media is leading in most countries, including United States, Canada, India, Argentina and 15 other countries.

2 iprom is leading in Slovenia, Croatia, Serbia, Bosnia and 14 other countries.