iprom is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
iprom has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 73 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Social Sciences, Science and 4 other categories.
iprom is leading in most countries, including Slovenia, Croatia, Serbia, United States and 30 other countries.
Kitara Media is leading in Canada, Brazil, Singapore, Saudi Arabia and 2 other countries.