iprom is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
iprom has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 61 other categories.
YuMe is leading in People & Society, Music & Audio, TV & Video, Career & Education and 43 other categories.
YuMe is leading in most countries, including United States, Spain, Sweden, Mexico and 23 other countries.
iprom is leading in Slovenia, Croatia, Bosnia, Japan and 21 other countries.