iprom is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
iprom has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Computer & Electronics and 55 other categories.
YuMe is leading in People & Society, Music & Audio, TV & Video, Photography and 44 other categories.
YuMe is leading in most countries, including United States, Spain, Sweden, France and 31 other countries.
iprom is leading in Slovenia, Croatia, Serbia, Germany and 23 other countries.