Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, iProspect is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Health and 34 other categories.

2 iProspect is leading in Travel, People & Society, Internet & Telecom, Tourism and 25 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Australia and 10 other countries.

2 iProspect is leading in Venezuela, Switzerland, Bolivia, Russia and 3 other countries.