Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, iProspect is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 32 other categories.

2 iProspect is leading in Travel, Internet & Telecom, People & Society, Tourism and 25 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, United Kingdom, Brazil, Spain and 14 other countries.

2 iProspect is leading in France, Belarus, China, Italy and 4 other countries.