1
MerchantAdvantage is leading in Top 100K Sites.
2
In terms of market share, iProspect is clearly lagging behind, losing to MerchantAdvantage in all segments.
1
MerchantAdvantage has better usage coverage in more websites categories. Including Computers Electronics & Technology, Sports, Business & Consumer Services, Health and 2 other categories.
2
iProspect is leading in Games.
1
MerchantAdvantage is leading in most countries, including United States, Canada, Pakistan, Poland and one other country.
2
iProspect is leading in China and Japan.