Market Share by Top Websites

2 In terms of market share, iProspect is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.

Websites Categories

1 iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, Internet & Telecom, People & Society and 30 other categories.

2 Nextag ROI Optimizer is leading in Shopping, Home & Garden, Clothing, Sports and 11 other categories.


1 iProspect is leading in most countries, including India, United Kingdom, China, Italy and 5 other countries.

2 Nextag ROI Optimizer is leading in France, Germany, Australia, Austria and one other country.