2
In terms of market share, iProspect is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.
1
iProspect has better usage coverage in more websites categories. Including Games.
2
Nextag ROI Optimizer is leading in Lifestyle.
1
iProspect is leading in most countries, including China and Japan.
2
Nextag ROI Optimizer hasn't got a lead over iProspect in any country.