Market Share by Top Websites

2 In terms of market share, iProspect is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.

Websites Categories

1 iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, Internet & Telecom, People & Society and 32 other categories.

2 Nextag ROI Optimizer is leading in Shopping, Clothing, Home & Garden, Sports and 10 other categories.


1 iProspect is leading in most countries, including India, Hong Kong, China, Uruguay and 6 other countries.

2 Nextag ROI Optimizer is leading in United States, Germany, Ecuador, France and 2 other countries.