Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, iProspect is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, Internet & Telecom, People & Society and 32 other categories.

2 Proclivity is leading in Sports, Health, Football, Medicine and 20 other categories.

Geography

1 Proclivity is leading in most countries, including United States, France, Brazil, United Kingdom and 6 other countries.

2 iProspect is leading in India, Canada, Japan, Martinique and 2 other countries.