Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites.

2 In terms of market share, iProspect is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Health, Sports, Football, Medicine and 21 other categories.

2 iProspect is leading in Travel, Business & Industry, Tourism, People & Society and 17 other categories.

Geography

1 Proclivity is leading in most countries, including United States, United Kingdom, Mexico, Viet Nam and 11 other countries.

2 iProspect is leading in Switzerland, France and Colombia.