Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, iProspect is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, Tourism, People & Society and 19 other categories.

2 Proclivity is leading in Sports, Football, Health, Shopping and 17 other categories.


1 iProspect is leading in most countries, including Taiwan, France, India, Australia and 4 other countries.

2 Proclivity is leading in United States, United Kingdom, Canada, Chile and 3 other countries.