Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, iProspect is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, Internet & Telecom, People & Society and 31 other categories.

2 Proclivity is leading in Health, Sports, Football, Medicine and 18 other categories.


1 iProspect is leading in most countries, including Australia, Hong Kong, Uruguay, Brazil and 4 other countries.

2 Proclivity is leading in United States, United Kingdom, Germany, Turkey and 3 other countries.