Market Share by Top Websites

1 Varick Media Management is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, iProspect is clearly lagging behind, losing to Varick Media Management in all segments.

Websites Categories

1 Varick Media Management has better usage coverage in more websites categories. Including Sports, Business & Industry, Autos & Vehicles, Shopping and 55 other categories.

2 iProspect is leading in Travel, Internet & Telecom, People & Society, Tourism and 21 other categories.

Geography

1 Varick Media Management is leading in most countries, including United States, Canada, United Kingdom, Japan and 16 other countries.

2 iProspect is leading in India, Hong Kong, Uruguay, Ukraine and 4 other countries.