Market Share by Top Websites

2 In terms of market share, iProspect is clearly lagging behind, losing to WordStream in all segments.

Websites Categories

1 WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 43 other categories.

2 iProspect is leading in Travel, Internet & Telecom, Tourism, Arts & Entertainment and 18 other categories.


1 WordStream is leading in most countries, including United States, United Kingdom, South Africa, Mexico and 9 other countries.

2 iProspect is leading in India, Hong Kong, Uruguay, Ukraine and 3 other countries.