Market Share by Top Websites

1 Nexternal is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, iSET is clearly lagging behind, losing to Nexternal in all segments.

Websites Categories

1 Nexternal has better usage coverage in more websites categories. Including Food & Drink, Health, Vehicles, Science & Education and 12 other categories.

2 iSET is leading in E-commerce & Shopping, Lifestyle, Adult and Games.


1 Nexternal is leading in most countries, including United States, Canada, United Kingdom, India and 26 other countries.

2 iSET is leading in Brazil.