Market Share by Top Websites

1 Macaw is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ividence is clearly lagging behind, losing to Macaw in all segments.

Websites Categories

1 Macaw has better usage coverage in more websites categories. Including News & Media, Computers Electronics & Technology, Adult, Arts & Entertainment and 4 other categories.

2 Ividence is leading in Lifestyle, Home & Garden, Travel & Tourism, Business & Consumer Services and 3 other categories.


1 Ividence is leading in most countries, including France, Netherlands, Colombia, Belgium and 3 other countries.

2 Macaw is leading in Indonesia, Singapore and Thailand.