Market Share by Top Websites

2 In terms of market share, Ividence is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Ividence has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Travel & Tourism, Business & Consumer Services and 3 other categories.

2 Optimatic is leading in Computers Electronics & Technology, Health and Jobs & Career.


1 Optimatic is leading in most countries, including United States, South Korea, India, Pakistan and 5 other countries.

2 Ividence is leading in France, Netherlands, Colombia, Belgium and one other country.