Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 222 other categories.

2 Kitara Media is leading in Food & Drink and Restaurants & Delivery.

Geography

1 IVW is leading in most countries, including United States, Germany, United Kingdom, Russia and 161 other countries.

2 Kitara Media hasn't got a lead over IVW in any country.