1
IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Luminate is clearly lagging behind, losing to IVW in all segments.
1
Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Health and 127 other categories.
2
IVW is leading in Internet & Telecom, Adult, Shopping, Autos & Vehicles and 98 other categories.
1
IVW is leading in most countries, including Germany, Russia, United Kingdom, Brazil and 114 other countries.
2
Luminate is leading in United States, India, Indonesia, United Arab Emirates and 41 other countries.