Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Luminate is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 174 other categories.

2 Luminate is leading in People & Society, Religion & Spirituality, Construction & Maintenance, Photography and 53 other categories.


1 IVW is leading in most countries, including Germany, Brazil, United States, Russia and 180 other countries.

2 Luminate is leading in Canada, Australia, Israel, Singapore and 22 other countries.