Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Health and 126 other categories.

2 IVW is leading in Internet & Telecom, Adult, Shopping, Autos & Vehicles and 98 other categories.


1 IVW is leading in most countries, including United States, Germany, Russia, United Kingdom and 131 other countries.

2 Luminate is leading in India, Indonesia, Bangladesh, South Africa and 37 other countries.