1
IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, NetAffiliation is clearly lagging behind, losing to IVW in all segments.
1
IVW has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Sports and 16 other categories.
2
NetAffiliation is leading in Lifestyle, E-commerce & Shopping, Home & Garden and Pets & Animals.
1
IVW is leading in most countries, including Germany, United States, China, Japan and 84 other countries.
2
NetAffiliation is leading in France, Belgium, Portugal, Spain and 16 other countries.