Market Share by Top Websites

1 Nielsen Display Ads is leading in The Entire Web.

2 IVW is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 195 other categories.

2 Nielsen Display Ads is leading in Chats & Forums, Cooking & Recipes, Makes & Models, Technology News and 21 other categories.

Geography

1 IVW is leading in most countries, including United States, Germany, Russia, United Kingdom and 103 other countries.

2 Nielsen Display Ads is leading in France, Spain, Canada, Belgium and 78 other countries.