Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 1M Sites and The Entire Web.

2 IVW is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 180 other categories.

2 Nielsen Display Ads is leading in Food & Drink, Cooking & Recipes, Chats & Forums, Makes & Models and 37 other categories.

Geography

1 IVW is leading in most countries, including United States, Germany, United Kingdom, Russia and 89 other countries.

2 Nielsen Display Ads is leading in France, Spain, Canada, India and 86 other countries.