Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nielsen Display Ads is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 221 other categories.

2 Nielsen Display Ads is leading in Cooking & Recipes, Makes & Models, Weapons, Automotive News and 4 other categories.


1 IVW is leading in most countries, including Germany, United States, Russia, Brazil and 138 other countries.

2 Nielsen Display Ads is leading in France, Belgium, Canada, Morocco and 43 other countries.