Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 1M Sites and The Entire Web.

2 IVW is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 197 other categories.

2 Nielsen Display Ads is leading in Chats & Forums, Cooking & Recipes, Makes & Models, Technology News and 21 other categories.

Geography

1 IVW is leading in most countries, including Germany, Russia, United Kingdom, Brazil and 114 other countries.

2 Nielsen Display Ads is leading in France, United States, Canada, Spain and 58 other countries.