Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Autos & Vehicles and 183 other categories.

2 Paid-To-Promote is leading in People & Society, Arts & Entertainment, Adult, Celebrities & Entertainment News and 36 other categories.


1 IVW is leading in most countries, including Germany, United States, United Kingdom, Russia and 152 other countries.

2 Paid-To-Promote is leading in Libya.