Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Adult, Shopping and 192 other categories.

2 Paid-To-Promote is leading in People & Society, Arts & Entertainment, Celebrities & Entertainment News, Beauty & Fitness and 32 other categories.

Geography

1 IVW is leading in most countries, including United States, Germany, Russia, United Kingdom and 160 other countries.

2 Paid-To-Promote is leading in Indonesia, Reunion, Timor-Leste, Montenegro and one other country.